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About Public Relations/Image Management

A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.

While Public Relations/Image Management has degrees up to the Masters degree, most students study towards a Bachelors degree. Students major in Public Relations/Image Management all around the US, though the major at the Bachelors degree level sees the most graduates in Texas. The average annual income for an undergraduate degree in Public Relations/Image Management is $41,400.

Popularity of Public Relations/Image Management Degrees in the U.S.
This heat map represents the states that have the highest percent of Public Relations/Image Management degrees compared to all other degrees awarded in that state.
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Careers

Some top jobs related to Public Relations/Image Management, include Fundraisers and Communications Teachers, Postsecondary, both of which are in high demand. Yet there are positions that pay more, such as Communications Teachers, Postsecondary. the most available position for Public Relations/Image Management majors is Public Relations Specialists.

Top Paying Careers

These are the highest paying careers for Public Relations/Image Management majors.

Most In-Demand Careers

These are the careers in highest demand for Public Relations/Image Management majors.

Student Demographics

Total Students
4,129
Female Students
3,307 (80%)
Male Students
822 (19%)
White (2,587, 63%)
Hispanic or Latino (655, 16%)
Black or African American (369, 9%)
Two or more races (163, 4%)
Asian (140, 3%)
U.S. Nonresident (138, 3%)
Race/ethnicity unknown (61, 1%)
American Indian or Alaska Native (12, <1%)
Native Hawaiian or Other Pacific Islander (4, <1%)

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