What do they do?
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Also known as:
Account Executive, Advertising Manager (Ad Manager), Advertising Sales Manager (Ad Sales Manager), Classified Advertising Manager (Classified Ad Manager), Communications Director, Communications Manager, Creative Services Director, Marketing and Promotions Manager, Promotions Director, Promotions Manager
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- Bachelor's degree (66%)
- Master's degree (15%)
- Some college, no degree (8%)
- Associate's degree (5%)
- High school diploma equivalent (4%)
- Doctorate or Professional Degree (2%)
- Less than high school diploma (1%)
Most Popular Majors that prepare Advertising and Promotions Managers
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#1
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Degrees Granted
39,477
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Female Students
21,815
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Male Students
17,662
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Median Starting Salary
$40,600
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#2
-
Degrees Granted
16,234
-
Female Students
11,572
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Male Students
4,662
-
Median Starting Salary
$41,400
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#3
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Degrees Granted
4,132
-
Female Students
3,309
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Male Students
823
-
Median Starting Salary
$41,400
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#4
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Degrees Granted
4,129
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Female Students
2,672
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Male Students
1,457
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Median Starting Salary
$41,400
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People in this career often have these skills:
- Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Speaking - Talking to others to convey information effectively.
- Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
- Reading Comprehension - Understanding written sentences and paragraphs in work-related documents.
- Writing - Communicating effectively in writing as appropriate for the needs of the audience.
- Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Coordination - Adjusting actions in relation to others' actions.
- Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Time Management - Managing one's own time and the time of others.
- Persuasion - Persuading others to change their minds or behavior.
People in this career often know a lot about:
- Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
People in this career often have talent in:
- Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
- Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Written Comprehension - The ability to read and understand information and ideas presented in writing.
- Speech Clarity - The ability to speak clearly so others can understand you.
- Written Expression - The ability to communicate information and ideas in writing so others will understand.
- Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
- Speech Recognition - The ability to identify and understand the speech of another person.
- Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
- Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
- Near Vision - The ability to see details at close range (within a few feet of the observer).
- Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
- Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
- Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
People in this career often do these activities:
- Develop promotional materials.
- Examine marketing materials to ensure compliance with policies or regulations.
- Confer with organizational members to accomplish work activities.
- Evaluate employee performance.
- Supervise employees.
- Coordinate operational activities with external stakeholders.
- Direct financial operations.
- Direct sales, marketing, or customer service activities.
- Direct organizational operations, projects, or services.
- Implement organizational process or policy changes.
- Develop marketing plans or strategies.
- Monitor performance of organizational members or partners.
- Coordinate special events or programs.
- Prepare financial documents, reports, or budgets.
- Negotiate sales or lease agreements for products or services.
- Prepare operational budgets.
- Conduct employee training programs.
- Promote products, services, or programs.
- Establish interpersonal business relationships to facilitate work activities.
- Analyze data to assess operational or project effectiveness.
- Manage organizational or project budgets.
- Advise customers on technical or procedural issues.
- Represent the organization in external relations.
- Manage operations, research, or logistics projects.
- Maintain knowledge of current developments in area of expertise.
This page includes data from:
Career data: O*NET 28.3 Database
by the U.S. Department of Labor, Employment and Training Administration (“USDOL/ETA”). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA
Occupation statistics: USDOL U.S. Bureau of Labor Statistics Occupational Employment Statistics
Videos: CareerOneStop, USDOL/ETA and the Minnesota Department of Employment & Economic Development
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