Marketing Managers

People in this career often have these skills:

• Reading Comprehension - Understanding written sentences and paragraphs in work-related documents.
• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Speaking - Talking to others to convey information effectively.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
• Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

• Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
• Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
• Persuasion - Persuading others to change their minds or behavior.
• Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
• Negotiation - Bringing others together and trying to reconcile differences.
• Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
• Coordination - Adjusting actions in relation to others' actions.
• Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
• Time Management - Managing one's own time and the time of others.
• Operations Analysis - Analyzing needs and product requirements to create a design.
• Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.

People in this career often know a lot about:

• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

• Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
• Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

People in this career often have talent in:

• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.
• Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.

• Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
• Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
• Speech Clarity - The ability to speak clearly so others can understand you.
• Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
• Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
• Speech Recognition - The ability to identify and understand the speech of another person.
• Near Vision - The ability to see details at close range (within a few feet of the observer).

People in this career often do these activities:

• Evaluate program effectiveness.
• Develop marketing plans or strategies.
• Direct sales, marketing, or customer service activities.
• Analyze data to inform operational decisions or activities.
• Estimate cost or material requirements.

• Determine pricing or monetary policies.
• Compile operational data.
• Supervise employees.
• Confer with organizational members to accomplish work activities.
• Monitor external affairs or events affecting business operations.
• Analyze market research data.
• Analyze forecasting data to improve business decisions.
• Negotiate contracts for transportation, distribution, or logistics services.
• Coordinate special events or programs.
• Conduct opinion surveys or needs assessments.
• Develop sustainable organizational policies or practices.
• Recommend organizational process or policy changes.
• Advise others on business or operational matters.
• Develop marketing plans or strategies for environmental initiatives.

• Sales Managers

• Market Research Analysts and Marketing Specialists

• Advertising and Promotions Managers

• Management Analysts

• Public Relations Specialists

• Purchasing Managers

• Training and Development Specialists

• Training and Development Managers

• Human Resources Managers