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About Consumer Merchandising/Retailing Management

A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research, consumer behavior, product sourcing and distribution, profitability, customer feedback and evaluation methods, promotion and retailing campaign development, and applications to specific domestic and international consumer markets.

Of the 91 Consumer Merchandising/Retailing Management degrees granted each year at the Bachelors degree level, men make up 8% percent and women make up 92% percent of the area of study. Did you know that Indiana has more students being awarded a degree in Consumer Merchandising/Retailing Management than any other state? In fact, Indiana granted 30 degrees last year! The average annual income for a graduate with a bachelor's degree in Consumer Merchandising/Retailing Management is $35,825.

Popularity of Consumer Merchandising/Retailing Management Degrees in the U.S.
This heat map represents the states that have the highest percent of Consumer Merchandising/Retailing Management degrees compared to all other degrees awarded in that state.
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Careers

The highest paying job for Consumer Merchandising/Retailing Management majors is Marketing Managers. But, something else to consider is how much demand there is for specific careers. A career that is in high need that a degree in Consumer Merchandising/Retailing Management can prepare you for is Market Research Analysts and Marketing Specialists.

Top Paying Careers

These are the highest paying careers for Consumer Merchandising/Retailing Management majors.

Most In-Demand Careers

These are the careers in highest demand for Consumer Merchandising/Retailing Management majors.

Student Demographics

Total Students
91
Female Students
84 (92%)
Male Students
7 (7%)
White (50, 55%)
Hispanic or Latino (16, 18%)
Black or African American (6, 7%)
Two or more races (6, 7%)
U.S. Nonresident (6, 7%)
Race/ethnicity unknown (4, 4%)
Asian (3, 3%)
American Indian or Alaska Native (0, <1%)
Native Hawaiian or Other Pacific Islander (0, <1%)

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