Search Marketing Strategists

People in this career often have these skills:

• Reading Comprehension - Understanding written sentences and paragraphs in work-related documents.
• Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
• Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

• Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
• Speaking - Talking to others to convey information effectively.
• Writing - Communicating effectively in writing as appropriate for the needs of the audience.
• Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
• Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
• Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

People in this career often know a lot about:

• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

People in this career often have talent in:

• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.
• Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

• Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
• Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
• Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
• Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
• Speech Recognition - The ability to identify and understand the speech of another person.
• Speech Clarity - The ability to speak clearly so others can understand you.
• Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.

People in this career often do these activities:

• Analyze website or related online data to track trends or usage.
• Collaborate with others to develop or implement marketing strategies.
• Design websites or web applications.
• Implement advertising or marketing initiatives.
• Coordinate project activities with other personnel or departments.

• Develop performance metrics or standards related to information technology.
• Analyze market or customer related data.
• Evaluate utility of software or hardware technologies.
• Recommend changes to improve computer or information systems.
• Maintain the inventory of equipment.
• Provide customer service to clients or users.
• Update knowledge about emerging industry or technology trends.
• Coordinate resource procurement activities.
• Write computer programming code.
• Design computer modeling or simulation programs.
• Develop specifications or procedures for website development or maintenance.
• Collaborate with others to determine design specifications or details.
• Prepare graphics or other visual representations of information.
• Develop computer or information security policies or procedures.
• Develop guidelines for system implementation.