What do they do?
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Also known as:
Digital Marketing Strategist, Digital Media Planner, Internet Marketing Specialist, Marketing Consultant, Online Marketing Consultant, Paid Search Consultant, Paid Search Strategist, Search Engine Optimization Consultant (SEO Consultant), Search Engine Optimization Specialist (SEO Specialist), SEO Strategist (Search Engine Optimization Strategist), Social Media Specialist, Web Analyst
No Data Available
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2.2%
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Ranks #56 in job growth rate3,230Job Openings
Ranks #13 in net job growth
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- Bachelor's degree (55%)
- Master's degree (21%)
- Some college, no degree (10%)
- Associate's degree (5%)
- High school diploma equivalent (5%)
- Doctorate or Professional Degree (3%)
- Less than high school diploma (1%)
Most Popular Majors that prepare Search Marketing Strategists
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#1
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Degrees Granted
39,477
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Female Students
21,815
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Male Students
17,662
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Median Starting Salary
$40,600
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#2
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Degrees Granted
746
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Female Students
374
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Male Students
372
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Median Starting Salary
$40,600
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#3
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Degrees Granted
434
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Female Students
381
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Male Students
53
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Median Starting Salary
$35,825
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#4
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Degrees Granted
314
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Female Students
109
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Male Students
205
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Median Starting Salary
$53,900
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#5
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Degrees Granted
166
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Female Students
134
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Male Students
32
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Median Starting Salary
$45,400
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People in this career often have these skills:
- Reading Comprehension - Understanding written sentences and paragraphs in work-related documents.
- Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
- Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Speaking - Talking to others to convey information effectively.
- Writing - Communicating effectively in writing as appropriate for the needs of the audience.
- Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
- Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
People in this career often know a lot about:
- Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
People in this career often have talent in:
- Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Written Comprehension - The ability to read and understand information and ideas presented in writing.
- Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
- Written Expression - The ability to communicate information and ideas in writing so others will understand.
- Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
- Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
- Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
- Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
- Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
- Speech Recognition - The ability to identify and understand the speech of another person.
- Speech Clarity - The ability to speak clearly so others can understand you.
- Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
People in this career often do these activities:
- Analyze website or related online data to track trends or usage.
- Collaborate with others to develop or implement marketing strategies.
- Design websites or web applications.
- Implement advertising or marketing initiatives.
- Coordinate project activities with other personnel or departments.
- Develop performance metrics or standards related to information technology.
- Analyze market or customer related data.
- Evaluate utility of software or hardware technologies.
- Recommend changes to improve computer or information systems.
- Maintain the inventory of equipment.
- Provide customer service to clients or users.
- Update knowledge about emerging industry or technology trends.
- Coordinate resource procurement activities.
- Write computer programming code.
- Design computer modeling or simulation programs.
- Develop specifications or procedures for website development or maintenance.
- Collaborate with others to determine design specifications or details.
- Prepare graphics or other visual representations of information.
- Develop computer or information security policies or procedures.
- Develop guidelines for system implementation.
This page includes data from:
Career data: O*NET 28.3 Database
by the U.S. Department of Labor, Employment and Training Administration (“USDOL/ETA”). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA
Occupation statistics: USDOL U.S. Bureau of Labor Statistics Occupational Employment Statistics
Videos: CareerOneStop, USDOL/ETA and the Minnesota Department of Employment & Economic Development
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