Marketing/Marketing Management, General

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About Marketing/Marketing Management, General

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Of the 392 Marketing/Marketing Management, General degrees granted each year at the Award of at least 1 but less than 2 academic years level, women make up 66% percent and men make up 34% percent of the field of study. Did you know that Mississippi has more students being awarded a degree in Marketing/Marketing Management, General than any other state? In fact, Mississippi granted 135 degrees last year! The average starting salary for a graduate with a bachelor's degree in Marketing/Marketing Management, General is $40,600.

Popularity of Marketing/Marketing Management, General Degrees in the U.S.
This heat map represents the states that have the highest percent of Marketing/Marketing Management, General degrees compared to all other degrees awarded in that state.
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Careers

Some of the highest paying careers for Marketing/Marketing Management, General majors include Marketing Managers, Sales Managers and Advertising and Promotions Managers. But, another thing to consider is how much demand there is for certain positions. Jobs that are in high need that a degree in Marketing/Marketing Management, General can prepare you for are Market Research Analysts and Marketing Specialists, Sales Managers and Marketing Managers.

Top Paying Careers

These are the highest paying careers for Marketing/Marketing Management, General majors.

Most In-Demand Careers

These are the careers in highest demand for Marketing/Marketing Management, General majors.

Student Demographics

Total Students
392
Female Students
257 (65%)
Male Students
135 (34%)
White (184, 47%)
Black or African American (100, 26%)
Hispanic or Latino (35, 9%)
U.S. Nonresident (29, 7%)
Race/ethnicity unknown (17, 4%)
Two or more races (14, 4%)
Asian (9, 2%)
American Indian or Alaska Native (3, 1%)
Native Hawaiian or Other Pacific Islander (1, <1%)

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