Marketing/Marketing Management, General

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About Marketing/Marketing Management, General

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Of the 17 Marketing/Marketing Management, General degrees granted each year at the Doctors degree research scholarship level, women make up 41% percent and men make up 59% percent of the field of study. Did you know that Pennsylvania has more students being awarded a degree in Marketing/Marketing Management, General than any other state? In fact, Pennsylvania granted 4 degrees last year! The average starting salary for a graduate with a bachelor's degree in Marketing/Marketing Management, General is $40,600.

Popularity of Marketing/Marketing Management, General Degrees in the U.S.
This heat map represents the states that have the highest percent of Marketing/Marketing Management, General degrees compared to all other degrees awarded in that state.
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Careers

The highest paying career for Marketing/Marketing Management, General majors is Business Teachers, Postsecondary. But, another thing to consider is how many job openings there currently is. A job that is in high need that a degree in Marketing/Marketing Management, General can prepare you for is Business Teachers, Postsecondary.

Top Paying Careers

These are the highest paying careers for Marketing/Marketing Management, General majors.

Most In-Demand Careers

These are the careers in highest demand for Marketing/Marketing Management, General majors.

Student Demographics

Total Students
17
Female Students
7 (41%)
Male Students
10 (58%)
White (7, 41%)
U.S. Nonresident (7, 41%)
Black or African American (2, 12%)
Asian (1, 6%)
American Indian or Alaska Native (0, <1%)
Hispanic or Latino (0, <1%)
Native Hawaiian or Other Pacific Islander (0, <1%)
Two or more races (0, <1%)
Race/ethnicity unknown (0, <1%)

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