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Marketing/Marketing Management, General

Marketing/Marketing Management, General

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#1 #1 Best College for Marketing/Marketing Management, General in the U.S. Santa Clara University Santa Clara, CA At Santa Clara University, the most popular majors students study are Finance, General, Speech Communication and Rhetoric, Psychology, and General. In fact, Santa Clara University grants 160 degrees every year to graduating Finance, General students....view more Acceptance Rate 44% Annual Degrees Awarded 57 SAT Score 1,350–1,490 Est. Net Price * $49,651 Median Starting Salary $61,717
#2 #2 Best College for Marketing/Marketing Management, General in the U.S. William & Mary Williamsburg, VA Each year, William & Mary awards about 224 degrees to those majoring in Business Administration and Management, General, the school’s most popular major....view more Acceptance Rate 33% Annual Degrees Awarded 29 SAT Score 1,390–1,510 Est. Net Price * $20,422 Median Starting Salary $61,940
#3 #3 Best College for Marketing/Marketing Management, General in the U.S. The University of Alabama Tuscaloosa, AL At The University of Alabama, the most popular majors students study are Marketing/Marketing Management, General, Finance, General, and Registered Nursing/Registered Nurse....view more Acceptance Rate 76% Annual Degrees Awarded 181 SAT Score 1,180–1,400 Est. Net Price * $21,761 Median Starting Salary $59,058
#4 #4 Best College for Marketing/Marketing Management, General in the U.S. Florida International University Miami, FL Each year, Florida International University awards about 1694 degrees to those majoring in Psychology, General, the institution’s most popular major. Other frequently pursued majors include Biology/Biological Sciences, General, Hospitality Administration/Management, General, Finance, and General....view more Acceptance Rate 59% Annual Degrees Awarded 126 SAT Score 1,060–1,250 Est. Net Price * $10,742 Median Starting Salary $53,480
#5 #5 Best College for Marketing/Marketing Management, General in the U.S. California Lutheran University Thousand Oaks, CA At California Lutheran University, the three most popular college majors students pursue are Psychology, General, Business Administration and Management, General, Biology/Biological Sciences, and General....view more Acceptance Rate 89% Annual Degrees Awarded 24 SAT Score 1,140–1,330 Est. Net Price * $27,080 Median Starting Salary $59,627
#6 #6 Best College for Marketing/Marketing Management, General in the U.S. Vanderbilt University Nashville, TN At Vanderbilt University, the most popular majors students study are Social Sciences, General, Multi-/Interdisciplinary Studies, Other, and Econometrics and Quantitative Economics. In fact, Vanderbilt University awards 237 degrees annually to graduating Social Sciences, General students....view more Acceptance Rate 6% Annual Degrees Awarded 27 SAT Score 1,510–1,550 Est. Net Price * $26,689 Median Starting Salary $53,181
#7 #7 Best College for Marketing/Marketing Management, General in the U.S. Emerson College Boston, MA At Emerson College, the three most popular college majors students pursue are Cinematography and Film/Video Production, Creative Writing, and Journalism. In fact, Emerson College grants 359 degrees per year to Cinematography and Film/Video Production majors....view more Acceptance Rate 47% Annual Degrees Awarded 19 SAT Score 1,290–1,430 Est. Net Price * $50,703 Median Starting Salary $64,149
#8 #8 Best College for Marketing/Marketing Management, General in the U.S. University of Toledo Toledo, OH Each year, the University of Toledo grants around 277 degrees to those studying Registered Nursing/Registered Nurse, the school’s most popular major. Other popular majors include Mechanical Engineering, Marketing/Marketing Management, General, Computer Engineering, and General....view more Acceptance Rate 95% Annual Degrees Awarded 57 SAT Score 1,100–1,310 Est. Net Price * $17,927 Median Starting Salary $57,060
#9 #9 Best College for Marketing/Marketing Management, General in the U.S. Fitchburg State University Fitchburg, MA At Fitchburg State University, the most popular majors students pursue are Registered Nursing/Registered Nurse, Business Administration and Management, General, and Cinematography and Film/Video Production....view more Acceptance Rate 90% Annual Degrees Awarded 41 SAT Score 1,030–1,220 Est. Net Price * $15,820 Median Starting Salary $60,584
#10 #10 Best College for Marketing/Marketing Management, General in the U.S. Saint Joseph's University Philadelphia, PA Each year, Saint Joseph's University awards around 125 degrees to those studying Health Professions and Related Clinical Sciences, Other, the school’s most popular major....view more Acceptance Rate 87% Annual Degrees Awarded 22 SAT Score 1,170–1,340 Est. Net Price * $36,392 Median Starting Salary $66,036
*The estimated net prices above are College Raptor’s estimate. Please contact the college financial aid office for actual net cost figures.

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Institution	Scaled Score	Acceptance Rate	Annual Degrees Awarded	SAT Score	Est. Net Price *	Median Starting Salary
Santa Clara University Santa Clara, CA At Santa Clara University, the most popular majors students study are...view more	100	44%	57	1,350 - 1,490	$49,651	$61,717
William & Mary Williamsburg, VA Each year, William & Mary awards about 224 degrees to those majoring in...view more	99	33%	29	1,390 - 1,510	$20,422	$61,940
The University of Alabama Tuscaloosa, AL At The University of Alabama, the most popular majors students study are...view more	92	76%	181	1,180 - 1,400	$21,761	$59,058
Florida International University Miami, FL Each year, Florida International University awards about 1694 degrees to...view more	90	59%	126	1,060 - 1,250	$10,742	$53,480
California Lutheran University Thousand Oaks, CA At California Lutheran University, the three most popular college majors...view more	90	89%	24	1,140 - 1,330	$27,080	$59,627
Vanderbilt University Nashville, TN At Vanderbilt University, the most popular majors students study are Social...view more	88	6%	27	1,510 - 1,550	$26,689	$53,181
Emerson College Boston, MA At Emerson College, the three most popular college majors students pursue are...view more	87	47%	19	1,290 - 1,430	$50,703	$64,149
University of Toledo Toledo, OH Each year, the University of Toledo grants around 277 degrees to those...view more	85	95%	57	1,100 - 1,310	$17,927	$57,060
Fitchburg State University Fitchburg, MA At Fitchburg State University, the most popular majors students pursue are...view more	83	90%	41	1,030 - 1,220	$15,820	$60,584
University of Pennsylvania Philadelphia, PA The University of Pennsylvania provides undergraduates with 89 choices for majors in four different...view more	80	6%	25	1,500 - 1,570	$26,017	$50,995

*The estimated net prices above are College Raptor’s estimate. Please contact the college financial aid office for actual net cost figures.

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About Marketing/Marketing Management, General

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Of the 2,174 Marketing/Marketing Management, General degrees granted each year at the Masters degree level, women make up 66% percent and men make up 34% percent of the field of study. Did you know that Florida has more students being awarded a degree in Marketing/Marketing Management, General than any other state? In fact, Florida granted 338 degrees last year! The average starting salary for a graduate with a bachelor's degree in Marketing/Marketing Management, General is $40,600.

Popularity of Marketing/Marketing Management, General Degrees in the U.S.

This heat map represents the states that have the highest percent of Marketing/Marketing Management, General degrees compared to all other degrees awarded in that state.

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Careers

Some of the highest paying careers for Marketing/Marketing Management, General majors include Marketing Managers, Sales Managers and Advertising and Promotions Managers. But, another thing to consider is how much demand there is for certain positions. Jobs that are in high need that a degree in Marketing/Marketing Management, General can prepare you for are Market Research Analysts and Marketing Specialists, Marketing Managers and Sales Managers.

Top Paying Careers

These are the highest paying careers for Marketing/Marketing Management, General majors.

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Career	Median Salary	Average Annual Job Openings	Employment 2022	Employment 2032	% Change
Marketing Managers	$157,620	7,363	84,535	90,128	7%
Sales Managers	$135,160	5,184	66,564	69,264	4%
Advertising and Promotions Managers	$131,870	408	4,511	4,584	2%
Fundraising Managers	$119,200	717	9,671	10,159	5%
Business Teachers, Postsecondary	$97,130	2,731	31,368	33,566	7%
Market Research Analysts and Marketing Specialists Search Marketing Strategists	$74,680	20,055	184,143	208,862	13%
Fundraisers	$64,160	3,425	42,904	45,153	5%

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Most In-Demand Careers

These are the careers in highest demand for Marketing/Marketing Management, General majors.

#1 Market Research Analysts and Marketing Specialists
#2 Marketing Managers
#3 Sales Managers
#4 Fundraisers
#5 Business Teachers, Postsecondary
#6 Fundraising Managers
#7 Advertising and Promotions Managers

Student Demographics

Total Students

2,174

Female Students

1,444 (66%)

Male Students

730 (33%)

White (1,006, 46%)

Hispanic or Latino (323, 15%)

U.S. Nonresident (288, 13%)

Black or African American (251, 12%)

Asian (119, 5%)

Race/ethnicity unknown (106, 5%)

Two or more races (72, 3%)

Native Hawaiian or Other Pacific Islander (6, <1%)

American Indian or Alaska Native (3, <1%)

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Marketing/Marketing Management, General

#1 Best College for Marketing/Marketing Management, General in the U.S.

44%

57

1,350–1,490

$49,651

$61,717

#2 Best College for Marketing/Marketing Management, General in the U.S.

33%

29

1,390–1,510

$20,422

$61,940

#3 Best College for Marketing/Marketing Management, General in the U.S.

76%

181

1,180–1,400

$21,761

$59,058

#4 Best College for Marketing/Marketing Management, General in the U.S.

59%

126

1,060–1,250

$10,742

$53,480

#5 Best College for Marketing/Marketing Management, General in the U.S.

89%

24

1,140–1,330

$27,080

$59,627

#6 Best College for Marketing/Marketing Management, General in the U.S.

6%

27

1,510–1,550

$26,689

$53,181

#7 Best College for Marketing/Marketing Management, General in the U.S.

47%

19

1,290–1,430

$50,703

$64,149

#8 Best College for Marketing/Marketing Management, General in the U.S.

95%

57

1,100–1,310

$17,927

$57,060

#9 Best College for Marketing/Marketing Management, General in the U.S.

90%

41

1,030–1,220

$15,820

$60,584

#10 Best College for Marketing/Marketing Management, General in the U.S.

87%

22

1,170–1,340

$36,392

$66,036

About Marketing/Marketing Management, General

Careers

Top Paying Careers

Most In-Demand Careers

Student Demographics

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