Marketing/Marketing Management, General

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About Marketing/Marketing Management, General

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Of the 15 Marketing/Marketing Management, General degrees granted each year at the Award of at least 2 but less than 4 academic years level, women make up 80% percent and men make up 20% percent of the field of study. Did you know that Maryland has more students being awarded a degree in Marketing/Marketing Management, General than any other state? In fact, Maryland granted 15 degrees last year! The average starting salary for a graduate with a bachelor's degree in Marketing/Marketing Management, General is $40,600.

How popular is an Award of at least 2 but less than 4 academic years in Marketing/Marketing Management, General in MD

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15 degrees awarded
Award of at least 2 but less than 4 academic years in Marketing/Marketing Management, General makes up 1.48% of all Award of at least 2 but less than 4 academic years awarded in Maryland

Careers

Some of the highest paying careers for Marketing/Marketing Management, General majors include Marketing Managers, Sales Managers and Advertising and Promotions Managers. But, another thing to consider is how much demand there is for certain positions. Jobs that are in high need that a degree in Marketing/Marketing Management, General can prepare you for are Sales Managers, Market Research Analysts and Marketing Specialists and Marketing Managers.

Top Paying Careers

These are the highest paying careers for Marketing/Marketing Management, General majors.

Most In-Demand Careers

These are the careers in highest demand for Marketing/Marketing Management, General majors.

Student Demographics

Total Students
15
Female Students
12 (80%)
Male Students
3 (20%)
White (8, 53%)
Black or African American (4, 27%)
Hispanic or Latino (1, 7%)
Two or more races (1, 7%)
Race/ethnicity unknown (1, 7%)
Asian (0, <1%)
American Indian or Alaska Native (0, <1%)
Native Hawaiian or Other Pacific Islander (0, <1%)
U.S. Nonresident (0, <1%)

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